PR Plan Essay Example | Topics and Well Written Essays - 2000 words

PR Plan - Essay ExampleThis will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy can be made according to achieved progress. (Twittasaur, 2011) Situation Situation Analysis The companys privileged and international situations need to be established in order to create a benchmark which would be utilised to proceed further. To delineate the companys internal and external conditions two different kinds of tools are being utilise. SWOT (Strengths, Opportunities, Weaknesses and Strengths) is being used primarily to discover the companys internal situation. (Menon, 1999) On the other(a) hand the PEST (Political, Economic, Social and Technological) tool is being utilised to comprehend where the trade currently stands. (Armstrong, 2006) SWOT Strengths Weaknesses established supply chain for fresh gross sales pitch in most areas only high quality internality used to create sausages spiced and non spiced meat va rieties offered lowered fat content of sausages British ingredients use ensured herbs used extensively to promote healthy ingest dedicated and committed workforce. meat cannot be stored for long periods due to small freezers ? demand cannot be fulfilled in certain situations some flavouring recipes used are French and exotic operations in Middle England need to be expanded on ground. Opportunities Threats market is expanding after recession sausage derivatives such as hot dogs can be easily introduced Middle England is health conscious so a turn up healthy food product can easily take over the market. people want more English recipes fat levels are lowered barely certain other brands have lower fat levels. PEST Political There are no bans on meat (such as through sick cow) and the short term political outlook is healthy for the market. Economic The market is conservative but recovering gradually which will permit greater sales in the longer run. People have the buying power to afford sausages with ease. Social The food market is headed for reform which will enable healthier eating and thus healthier lifestyles. Sausages are becoming popular because of their readymade nature, ease of processing and rich taste. Technological Fat levels can easily be lowered from meat products use technology. Herbs and other spices can easily be added to sausage meat before making sausages. Sausages can be manufactured and transported with relative ease due to technology without compromising their quality. Objectives Charting a Course Mission Configuring and implementing an effective PR campaign in order to expand Bangers market conduct to promote company profits and healthy eating. Business Objectives Increasing sales in Middle England by at least 20% within 90 days of the launch of this campaign Expanding Bangers market presence by introducing it to 3 new counties in Middle England within the first calendar month Promoting the use of sausages as a healthy food item to re place other meat items on consumer shopping lists by 10% in 12 months. Prioritising Marketing Objectives Clear and concise marketing objectives must be established to ensure that a clear direction can be ascertained. (Stone, 2001) Moreover, the objectives have been assessed using SMART (Specific, Measured, Attainable, Realistic, Time bound) to validate them. (Doran, 1981) Two different kinds of markets are being targeted. First are markets where